How to Achieve Your Perfect Brow

Let’s face it, brows are the new everything. It’s the first thing we notice, and everyone is talking about them. It’s not a fad that is focusing on one type of brow, but a revolution that is celebrating every shape, color, and fullness. Choosing brow products that are best suited can be intimidating and challenging, so here are a few product options and explanations!


Brow powders typically have a softer effect and are the best option for a natural look. They can also be used to set your brow pencils for a longer lasting, fuller brow. Anyone can use a powder, but it typically looks best if there is plenty of hair to work with on the forefront. To apply a brow powder, use an angled brush and start at your arches, filling in the direction of growth toward the tail. Move to the front of the brows and lightly fill in from the bottom up, and over to meet the arch. Brush through.

Try the Jane Iredale GreatShape® Eyebrow Kit.

GreatShape® Eyebrow Kit

GreatShape® Eyebrow Kit


A brow pencil is best used if you have gaps, sparse hairs, or as symmetrical brows. Don’t make the mistake of going too heavy or too dark in your application. Instead start filling the brows in at the arch with feather like strokes in the direction of growth, and toward the tail. Return to the front of the brow and lightly fill in, and brush through the brow. We tend to be heavy handed with pencils, so starting at the arch will keep the front of your brows soft and pretty, yet defined.

Try Jane Iredale Brow Pencil

Retractable Brow Pencil

Retractable Brow Pencil


If you love a bold, statement brow, Pomade is the product for you! This option is especially great for those with very sparse/non-existing brows. Those who already have naturally full brows can use a pomade to add definition and tame hair growth patterns. Dip an angled brush into product, and flatten the brush by pressing both sides of the brush to the back of your hand. This pushes the bristles together to ensure thin lines. Apply hairlike strokes in the direction of hair growth throughout the entire brow from front to tail. Another option is an ombré effect. Underline the brow starting with the bottom, from the front to the tail. Line the top of the brow from the arch to the tail. Lightly fill in the outlined area, leaving the front (anchor)of the brow without product. In the anchor of the brow, create hair like strokes, and brush through from the bottom in and upward and outward motion.

Try Cailyn Gelux Eyebrow

Cailyn Gelux Eyebrow

Cailyn Gelux Eyebrow


The quickest, easiest way to add color, fullness, and tame unruly hairs. A brow gel is similar to mascara. Perfect for all brow types with existing hair, especially those with coarse, bold brows. I suggest removing any excess product from the brush before you apply, then back comb the hair from tail to front. Comb hair into place in an up and outward motion, or in the direction of growth.

Try Revitalash Brow Gel



A few more things to know...


I see a lot of brows that are applied too heavy, and too dark! This is a helpful guide when choosing your shade.

Dark Hair- 1 to 2 shades lighter
Light Hair- 1 to 2 shades darker


Don’t worry about getting outside of the shape, or not applying perfectly. Dip a clean angled brush in your concealer or foundation, and lightly carve out the brow shape. This will clean up any mistakes, then you can blend it out to highlight the brow!


If you have sparse brows due to over plucking, trauma, medical conditions, etc, don’t be discouraged. Growth serums work by waking up the follicles to be on the Anagen (growth) Phase at the same time, continuously. We recommend Revitabrow, which is the only growth serum backed by the American Cancer Association. 


We get it! Try brow tint, a professional service that colors the brow hairs for up to 6 weeks. Multiple, custom shades are available to create your perfect brow, and it only takes 15 minutes or less. 


Semi-Permanent MakeUp is a great option with multiple ways to achieve a great brow. Microblading, Blade & Shade, Ombre, Powder Brow, and more ... Available to all skin and hair types! Make sure to have a consultation, and ask lots of questions so everyone is on the same page about what results you want to achieve.

Want some one on one advice? Schedule a consultation or just book a brow appointment and let’s get started off on the right foot to better brows. Click the button below to get started!